Fundraising Manager

About Waverley Care

Waverley Care was founded back in 1989 at a pivotal moment in the history of HIV in Scotland. With the UK’s first purpose-built AIDS hospice, we supported those dying of AIDS to have dignity in their final weeks and days. We now find ourselves at the precipice of a new seminal moment as we close in on Scotland being one of the first countries in the world to get new HIV transmission down to zero by 2030.

This position plays a key role in the Fundraising team, providing the momentum and expertise needed to build our income across individual giving, philanthropy and corporate. This is an exciting opportunity to join a passionate and energetic organisation with purpose and ambition.

About the role

We are looking for an engaging and ambitious Fundraising Manager focusing primarily on Individual Giving, with further priorities across Major Donors and Legacy income to join our growing fundraising team.

In 2022, we embarked on a journey which will see us significantly increasing our unrestricted income over the next five years. This post will provide the expertise and development momentum needed to achieve this significant income growth from our individual giving, major donor and legacy portfolio.

The post will work collaboratively with other key functions of the organisation including communications, finance/corporate services, and our operational teams across Scotland.

You will lead on growing our individual donor base, connecting regular givers with our appeals, creating a compelling ask for major donor supporters, and creating an engaging legacy product. While there is currently no direct report to this role, managing a Fundraising Officer will likely  become part of your remit in 2025.

Key Responsibilities

• Fundraising Development
  • Lead on developing and implementing strategies for individual, major donor, and legacy income streams aligned with the overall fundraising strategy.
  • Design and execute stewardship programs to enhance reach and optimise income potential.
  • Work toward and achieve a set fundraising target.
  • Build and nurture influential relationships with supporters across all income streams.
  • Identify new audience segments and create acquisition plans to expand Waverley Care’s donor base.
  • Provide high-quality stewardship and craft effective donor journeys to maximize engagement, income potential, and retention.
  • Collaborate with fundraising colleagues to plan and execute supporter engagement events.
• Communications
  • Gather data from new and existing supporters for audience segmentation and personalised communication efforts.
  • Produce and refine compelling copy for fundraising products and appeals across all income streams.
  • Partner with the marketing and communications team to create and deliver campaigns across multiple channels, including print, digital, face-to-face, and direct marketing.
• Systems and Reporting
  • Develop processes and systems to ensure appropriate and effective data management.
  • Record and maintain accurate data for monitoring, reporting, and donor management.
  • Support the CEO and National Fundraising Manager by providing financial updates, data insights, and input for quarterly reports, reforecasting, budgets, and activity plans.
  • Participate in support and supervision systems and adhere to all Waverley Care policies and practice guidelines.
  • Utilise the charity’s CRM database system effectively to maintain supporter relationships and keep accurate records in collaboration with other staff members.
• Other Responsibilities
  • Line-manage fundraising staff as required.
  • Stay informed of organisational developments to improve practices and take advantage of learning and development opportunities.
  • Be available to work evenings and weekends as needed (in line with TOIL policy).
  • Undertake additional duties as reasonably required.

Benefits to you

• Salary £38,765 – £41,000 per annum (35-hour workweek) Salary placement on the scale is based on experience and interview performance.
• Annual Leave 37 days paid holiday per year (27 days leave plus 10 bank holidays). Option to use bank holidays flexibly to support work/life balance.
• Pension Minimum contribution: 3% employee / 6% employer. Option to increase to 4%+ employee / 7% employer contribution.
• Death in Service Group Life Assurance provides a lump sum or dependants’ pension upon an employee’s death in service.
• Flexible Working Policy Emphasis on outputs and deliverables rather than fixed hours. Flexible working patterns around core hours of 10am – 3pm. Up to a 2-hour lunch break is permitted.
• Enhanced Sick Leave Up to 1 year of service: 1 week full pay / 1 week half pay. After 1 year: 5 weeks full pay / 5 weeks half pay. Increases each year up to 5 years, reaching 26 weeks full pay / 26 weeks half pay.
• Other Benefits Employee Assistance Programme (EAP): 24/7 helpline with counselling, medical, and legal support. Care Concierge: Assistance with arranging later-life care for family members or self. Cycle to Work Scheme High Street. Savings and Cash Back Offers. Recognition Agreement: Partnership with UNISON. Home Working Equipment: Provision of necessary equipment (laptop, phone, etc.). Learning & Development: Opportunities for continuous skill development and training.